Business information

Business information defines your company identity, services, and training sources used by AI agents during customer interactions.

The Business information tab sets the core context your AI agents rely on when speaking with customers. These details shape how agents introduce your business, describe what you offer, and answer high-level questions across chat, SMS, and calls. Keeping this information accurate and complete helps ensure responses are confident, consistent, and aligned with how you want your brand represented.

What to configure

Company name - Enter your exact business or brand name. This is how agents refer to your company in conversations, follow-ups, and automated responses. Using your official name helps maintain credibility and avoids confusion, especially when customers interact across multiple channels.

Train your agent - Link your website or Google Business Profile so Distance can automatically learn about your business. These sources help agents stay aligned with your public-facing information, including services, location details, and common customer questions.

Click Edit to add or update links, then click Retrain your Agent to apply the changes. Retraining ensures new or updated information is reflected in future conversations.

Business overview - Describe what your business does and the services you provide. This overview gives agents the context they need to answer general questions, explain offerings clearly, and guide customers toward the right next steps. A well-written overview improves response accuracy and reduces the need for manual clarification.