> For the complete documentation index, see [llms.txt](https://distance.gitbook.io/distance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://distance.gitbook.io/distance/getting-started/contacts.md).

# Contacts

### **Introduction**

The **Contacts** feature gives your team a complete view of every customer interaction in Distance. Conversations across chat, SMS, voice, and social channels are automatically linked to a single contact record. You can also add contacts manually or import existing data, making it easy to review history and manage customer relationships efficiently.

<div data-with-frame="true"><figure><img src="/files/Pu2sKKFX0AeTT0kTzEZi" alt=""><figcaption></figcaption></figure></div>

Keeping contact records organized and up to date helps your team respond more consistently and maintain visibility into ongoing conversations and follow-ups.

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### **Why Contacts matter**

**Centralize customer information**. Keep conversations, contact details, and interaction history linked to a single record.

**Improve conversation context**. Review previous interactions across channels before responding to customers.

**Maintain accurate records**. Capture and update contact details automatically through conversations and AI-assisted workflows.

**Organize audiences effectively**. Use **Lists & Segments** to group contacts for targeted outreach, filtering, and automation workflows.

**Enhance team efficiency**. Search, tag, and manage contacts without switching between systems.

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### **How Contacts work together**

Contacts are created and updated as customers interact with your business across supported channels. This helps ensure conversations, customer details, and interaction history remain connected within a single contact record.

Your team can also manually create contacts or import existing customer lists to keep records complete and organized. For more information, see [**How contacts are created**](/distance/getting-started/contacts/how-contacts-are-created.md).

As your contact database grows, you can use [**Lists & Segments**](/distance/getting-started/contacts/lists-and-segments.md) to organize contacts for targeted outreach, filtering, automations, and customer management workflows.

Distance helps your team maintain visibility into customer conversations and information across channels from a centralized location.